Before discussing further about Gojek’s marketing strategy, do you know what a marketing strategy is? In general, the notion of marketing strategy is an effort to market a number of sales of goods and services, by applying certain patterns of plans and tricks. many more. Marketing strategy can even be interpreted as a series of efforts made by the company, not least for the Gojek company in order to achieve certain goals.
Gojek is a transportation service company based in Jakarta and has been operating since 2011. Gojek not only offers a safety factor, as well as speed and convenience for its customers. To get more consumers or customers more easily, this is where marketing strategy has an important role in a transportation service company.
· The Role of Marketing Strategy
Therefore, without the need to linger, just take a look at the following effective Gojek marketing strategies.
· Providing The Best Service To Every Customer
As a business person, Gojek defines its customer or consumer as a partner, team, or even king. Therefore, this online transportation business must really be able to focus on the consumers who use its services. It would be even better if the online transportation business actor recognize that the market wants them to be a priority and scale to the company’s needs.
· Provide a definite price
Basically the activity of determining prices plays an important role in the marketing process. Important here is meant that the decision in pricing the transportation service will be a determinant of how far consumers value an online transportation service. image building process. Pricing even gives its own perspective in terms of quality. Where in this case Gojek sets very affordable rates. This is believed to be able to make consumers who previously used regular motorcycle taxis now switch to Gojek.
· Focus On Improvement
It should also be noted that the success of online transportation in competing in the market is something that should be appreciated. Although in some large cities, this online-based service is opposed.
However, in reality until now the service has spread to all sectors.
Even now, Gojek does not only offer introductory services, but also offers various services to facilitate the needs of its consumers.
No wonder that currently there are more than 10 million people who have downloaded and enjoyed the services they offer.
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